"The Low End"

In writing about Project Shield, Nvidia's new portable gaming project, yesterday I mentioned that Vita sales have been slow which is symptomatic of a saturated handheld market. Today, Sony chief executive Kaz Hirai has admitted to as much when talking to the Wall Street Journal.

“I would say it’s on the low end of what we expected,” said Mr. Hirai. He noted, however, that it takes 5-10 years before he can say a product has been successful. He said similar questions were asked about the PlayStation 3 early in its cycle, but he now sees that console as a success. “Long term is what is important,” he said.

We all know that Sony likes to play the long game, but that's Sony. A company like Nvidia -who are used to fast turnaround on products that are released yearly- may not be so accustomed to riding out the storm. Nor may their invenstors. And keep in mind that we're not even done with CES yet, so get ready for the field to get even more crowded.