In continuing its 'Long, Live, Play' campaign, and in the process eschewing its past 'It Only Does Everything moniker, Sony has released what has become my favorite video game commercial ever.

And many people are starting to agree. It's campaigns like this which always made Sony stand out to me as a company that really gets gamers and the hobby of video games.  It's part of the reason that Sony tends to take bigger chances on new franchises and has only given a cursory nod to Motion Control technology with the release of Move. (Unlike Microsoft which poured half a billion dollars into the marketing campaign alone.

Watch the commercial below, and be proud for Michael.

 

Comments

  • Avatar
    jacobisalemon
    13 years, 1 month ago

    This has to be one of the best video game commercials I have ever seen. I wonder what Sony has planned for today

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    Nolan Hedstrom
    13 years, 1 month ago

    Haha, I didn't see that coming, but it's pretty cool. I think I'll redo the audio and have them saying "Nolan" instead. =)

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    zoomoneys939
    13 years, 1 month ago

    So is this just a PSN/PS3 update with too much hype behind it, or is it something much much more? Great commercial altogether.

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    Slingnast
    13 years, 1 month ago

    Sackboy playing chess with Sweet Tooth might be the best thing ever.

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    leptys
    13 years, 1 month ago

    That's a shockingly great commercial if you ask me. They put quite a work to it as well, and as anyone can see, it drips of respect. Count me stunned.

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    Breakspeed
    13 years, 1 month ago

    "I've been killed over 100 times and we still aren't progressing. God dammit Michael!" - Demon's Souls

    Great ad though, really good voice work and some interesting choices of cameos.

  • Avatar
    Cvillain
    13 years, 1 month ago

    GHOST! HE'S NOT DEAD
    Anyway...this trailer is really cool, a lot of non-sony exclusives in there, so I'm really confused about this now..also Micheal

  • Avatar
    RedAmarillo131
    13 years, 1 month ago

    Well made commercial. I think this has to be my favorite commercial as well, although the Michael part was a bit cheesy. I also surprised at they had the original voice actors for their own characters.

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    WingZero
    13 years, 1 month ago

    Dam, that was good. Me want more...

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    Fodie
    13 years, 1 month ago

    Very impressive. I got a warm fuzzy feeling when I watched this.

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    Sunsigil
    13 years, 1 month ago

    Sorry... I don't see it? My PS3 Friend started rubbing this into my face earlier this morning.... Like half the games shown in this AD was Multi-Platform... Saying "Hey Shitbox, Check this out! I'm proud of having a PS3, Enjoy your Red Rings" Herrr durrrrr.

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    Boomstick_Chameleon
    13 years, 1 month ago

    Definitely a badass commercial in terms of entertainment. You don't get to see actors playing game characters in this manner enough.

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    Moom
    13 years, 1 month ago

    That Chimera looks pretty damn awesome.

  • Avatar
    Relay
    13 years, 1 month ago

    Liked it.

  • Avatar
    Yodaral
    13 years, 1 month ago

    Very interesting commercial, and well done at that. I want to see more commercials similar to this in the future. It sure beats the generic "dude playing various games" style of commercial we tend to see when it comes to console advertisements.

  • Avatar
    JTC545
    13 years, 1 month ago

    That is a brilliant commercial. I feel like it brings great gamers all together

  • Avatar
    SelfTorment
    13 years, 1 month ago

    This is a great commercial at first i found it kinda weird but its awesome.

  • Avatar
    2nightfox7
    13 years, 1 month ago

    Absolutely amazing. Very good combination of games. Awesome tribute.

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    CocoPanda
    13 years, 1 month ago

    Glad to see the full length of this, and I love this commercial <3

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    chad
    13 years, 1 month ago

    Really really great add. Best one of PS3 I ever seen.
    I think the guy from Uncharted was hitting on Lightning lololol

  • Avatar
    TheCineaste
    13 years, 1 month ago

    Motherfucking beautiful. Long live Micheal and all gamers errywhere. (:

  • Avatar
    Yoshata
    13 years, 1 month ago

    Awesome, stunning commercial. Really super cool to see a bunch of different series' characters interacting in a live action setting (even though I don't know half of them :P).

  • Avatar
    Jurisevic
    13 years, 1 month ago

    wish my name was micheal

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    Cramoss
    13 years, 1 month ago

    Love it

  • Avatar
    BaozakergaX
    13 years, 1 month ago

    I can't be the only one who got a little choked up at the Omaha speech, right?

    Anyway, it's a phenomenal commercial.

  • Avatar
    Comradebearjew
    13 years, 1 month ago

    Great commercial, but Sony has been doing some scumbag things recently

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    Cactopus
    13 years, 1 month ago

    You are Michael.

  • Avatar
    Cam
    13 years, 1 month ago

    Man what an awesome commercial, love how the build up all comes round with a salute to our greatest generation :)

  • Avatar
    AkumaBear
    13 years, 1 month ago

    Pretty cheesy, but awesome too. They have to make more dramatic commercials like this.

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    TheGoddamBatman
    13 years, 1 month ago

    Kratos has a tiny head

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    lemith
    13 years, 1 month ago

    Ohh thats awesome!

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    TheFlameLurker
    13 years, 1 month ago

    I'm surprised they didn't put more exclusive characters in this but really this ad is respectful to the consumer. Also I'm kind of glad they wont be doing the whole this is a family media system in one thing anymore, it got old and kind of annoying.

  • Avatar
    FearoftheLight
    13 years, 1 month ago

    I think Sony is slowly coming back to reclaim their number 1 spot they held in the PS2 era, this gives me even more hope