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Speaking at New York's City's Citi 2011 Conference earlier today, Activision CFO Thomas Tippl admitted that the Guitar Hero's demise occured, in part, due to a lack of attention and care by Activision themselves. (In related news: The Earth revolves around the Sun.)
"Guitar Hero probably didn't receive the amount of nurturing and care that it needed to maintain that position, and I think there were a number of good lessons to be learned." He said. "There were a number of elements to the franchise, as well as our relationship with the providers of the music, that didn't make it conducive to make the digital transition."
Though one can point to many reasons for Guitar Hero's eventual demise, we can definitely put both an over-saturation of the market, and a lack of ingenuity of new releases at the top of that list. And while Activision for their part say they have learned lessons from the experience, one cannot help to worry that other Franchises who are now on a yearly release schedule may suffer the same fate.
It would probably best for other publishers who have now incorporated hurried releases, in part to compete with the torrent of games from Activision's coffers, to heed the warning.
[Source: Gamasutra]
Comments
13 years, 2 months ago
Bull-fucking-shit.
Right. Like I'm just gonna believe Activision has learned from driving Guitar Hero into the ground. That sort of move is planned out and was done knowing the series would die eventually. You cannot market music games as products; not like Activision did. Otherwise, you end up with a dead series and the loss of an overall talented studio. I still fucking hate you, Activision.
13 years, 2 months ago
Also the sun is hot. Don't know if you guys noticed that or not, but yeah, a big ball of fire is very hot. Someone let activision know this hidden secret.
13 years, 2 months ago
Guitar Hero didn´t die...
they killed because they don´t want to waste time with other games...
they need some more time to think how to steal money out of the Call of Duty´s nerd-fanboys´ pockets...
No use denying it Activision.
13 years, 2 months ago
What´s an Activision? the same bastards that killed the tony hawk series? :V
13 years, 2 months ago
You have learned nothing activision....NOTHINGGGGGGGGGG!!!!
13 years, 2 months ago
It's their way of saying that they did not exploit the franchise far enough. I think THAT is the lesson they have learned.
13 years, 2 months ago
It's like SOE. Too busy getting their suits pressed to see what's right in front of them.
13 years, 2 months ago
"...I think there were a number of good lessons to be learned.”
And then they made Call of Duty: Modern Warfare 9
13 years, 2 months ago
Activision is delusional, plain and simple. Learned their lesson? Who are they trying to kid? It's their motto for crying out loud.
13 years, 2 months ago
Next up, Call of Duty.
13 years, 2 months ago
Nice, activision... sigh.
13 years, 2 months ago
The guitar hero esque games were just a fad and died when the time was appropriate