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Sony has recently announced, during their press conference at GamesCom this afternoon, a new price drop for the PS3 down to $249 dollars. For a system that first entered the market at a blinding $600, this markdown of over 50% is quite remarkable and, I think, is reflective of more than a simple downgrade of manufacturing costs. If the console war wasn't bloody before, Sony just attached their bayonets.
The main battle being fought over at the moment is living room space, or rather, the center of your entertainment experience and each of the major game companies have had their own problems delivering fully. Nintendo, an entertainment name brand for decades, has had problems delivering on online capability, and found themselves unable to compete with the new HD entertainment experience. Microsoft, has struggled with being a 'hardcore' only system who was the center of the gamer's entertainment system...not the family(something they have tried to solve, some would say unsuccessfully, with the kinect). And the PS3, though sharing that perceived problem of accessibility that Microsoft has faced, had one major hurdle that stymied its flow from the very beginning. Price.
Now, all that is changed. At the moment a PS3 costs as much as a Nintendo 3DS did when it was first released. That, to me, is fairly amazing and shows that Sony is now serious in generating an even bigger install base than they have previously seen. In short, they do need it. In US Sales, Microsoft has been a leader in selling systems due to a low install price and an expansion into television and general media. The PS3 is now in a position to follow suit, especially if they continue on utilizing direct compatibility with their handhelds (Transferring anyone?) and expanding upon their social hub which should be coming in the next iterations of the PlayStation Network.
It'll be interesting to watch how the sales numbers are affected by this move, especially since they have come at a prime time to position Sony for a strong showing during the holidays.
Comments
13 years, 3 months ago
Does this mean the the PSVita is going to cost more than a PS3 when it is released?
13 years, 3 months ago
I just bought a PS3 a few months ago, though I only have a few games on it (somehow I don't have any money, like everyone else). The 50 dollars isn't that much of a sting, though.
Also, there's a duplicate "into" in the third paragraph.
13 years, 3 months ago
Its a good thing since I want a ps3 and seeing the price drop makes me feel closer on getting my hands on a good ol' copy of Demon's Souls.
13 years, 3 months ago
This is good news. The only problem I have now is that Vita should be 50$ dollar cheaper. Vita is as expensive as a ps3 :C NEED MOAR MONEY!
13 years, 3 months ago
As a person with 'limited' funds this is good news.
13 years, 3 months ago
I'm sure this will grab some attention from gamers around the world, whether they have a PS3 or not. Absolutely agree on the weakness of the PS3. Don't think this will be enough to compete with the pricing of the 360, but it's still nice to see the price drop. I don't think this will mean that a significant number of 360 owners will move to the PS3.
13 years, 3 months ago
Meaningless. They've been $250 for a while when you consider all the $50 gift card promotions. Also, Amazon had a lightning deal for the 160GB Slim @ $200 a couple months back.
Sony should have dropped it to $200, I don't think a $50 drop will make much difference unless it's bundled with something substantial.
13 years, 3 months ago
Is this price drop likely to come across the pond to the UK?
13 years, 3 months ago
Goddamnit, now I really want a PS3. Of course it's not just the console. The prices of the games themselves can really kill you after a while. It's tempting, though.
In short, I need a job. :P
13 years, 3 months ago
PS3 is 249 euros as well
13 years, 3 months ago
Well my guess is that it'll improve sales slightly, and for those people that waited this long I think now is the time to get one.
13 years, 3 months ago
This is perfect. I have been planing on getting a PS3 for months now after I got back to the US and now its about $50 cheaper. HAPPY BIRTHDAY TO ME!
13 years, 3 months ago
sucks for me, I just bought a ps3 last week...
13 years, 3 months ago
Looks like my dreams of owning a PS3 are more realistic now. But with rumors of the PS3 on the horizon should I just wait?
13 years, 3 months ago
Good for Sony, we need cheaper systems.
13 years, 3 months ago
I'm glad they are dropping the price, hopefully more will be sold and they could expand certain features.
13 years, 3 months ago
I knew this was going to happen. My original phat 60gb PS3 died a month ago. My father, being the awesome gentleman that he is, gifts me a new PS3. Being a college student with limited funds, I decided to wait until the price drop to buy one myself. I told my pops about the price cut and his response was...ehh it's probably going to be just a $50 price cut. He was right. Well, time to star saving up for that Star Wars R2D2 360.
13 years, 3 months ago
Wonder if MS going to drop their price on basic console in a month or so. Cheapest BlueRay player on NewEgg is still $100. $250 for a BlueRay system is not bad.
13 years, 3 months ago
Thanks god!!! I was soooo close to buy one last week, now I don't know if I should buy this or wait for the psvita :[
13 years, 3 months ago
The PS3 has been gaining steam with every successive price drop they have done. The sales numbers over the last few years have been drawing closer to even for the two per year. The only feature that the 360 has that I truly wish the PS3 had is the party system for talking to friends while playing different games.
13 years, 3 months ago
I have alot of friends who have just been needing that tiny nudge to get them to buy a PS3. It looks like this is gonna do the trick from the way several of them were talking to me.
13 years, 3 months ago
Too bad i already got one...
13 years, 3 months ago
This will prob make my friends finally buy one. Most of them are stuck on the 360 because lack of money but now they can finally play some great ps3 exclusives.
13 years, 3 months ago
Really good for them, timing it well, yes the Vita is as expensive. But it is a handheld, it's a portable console with as many if not more features as it. Some friends of mine are going to be purchasing it soon.
13 years, 3 months ago
Great news on Sony's part. I would imagine this would encourage more and more people to buy a PS3 now. I want to see more people online on PSN! :3
13 years, 3 months ago
The rent is to damn high
13 years, 3 months ago
Competition is pretty big for microsoft and sony. I might consider buying a ps3 in the near future then.
13 years, 3 months ago
When the PSvita does come out, its only natural for it to be pricey. The PS3 has been around for how long?
13 years, 3 months ago
This is good news especially since my old 80 gig broke a few months back, now I'll be able to replace it. :)
13 years, 3 months ago
Considering the article about the 360 only just now shipping 1.5 mil units in Japan I think SONY is making a smart play to pick up any other people who may be on the fence. The similar pricing to the Vita makes sense also. They're marketing it as a handheld PS3 so why not match the super crazy low price that it will debut with?
I still won't be buying one but hey, my friend can get 50 bucks back for the ps3 he bough last week
13 years, 3 months ago
I've been looking to get a new console, and this might settle things for me. At first, i was more enthusiastic about getting a 360. Now i'm not so sure...
13 years, 3 months ago
How can people argue that the ps3 isn't worth it now? It's half the price of the launch and it's been 4 years so there's plenty of good games. It should make this a lot more accessible to the people on the fence. I got a launch ps3 for $600 and I've gotten my money out of it.
13 years, 3 months ago
Sony is definatly getting ahead in the console war. The price is going down a lot and the games are coming out in force.
For a guy that basically been born with a Playstation controller in hand, I'm loving this.
13 years, 3 months ago
$50 isn't going to set the world on fire. I expect one more big price cut to take place before they ship their next system. $200 is going to be the magic price point.
13 years, 3 months ago
This is delicious news to me. When I heard it made me very excited. I still have my 60GB and I got it on release day. It was worth it to me to shell out 600 seeing as I'm a Sony loyal. But. Something internally broke. I can only play 3 of my PS3 games (Killzone 2, MGS4, Silent Hill 5) no PS2 games and ALL PS1 games. They wanted $200 to fix it, hopefully with the series of price drops it has gone through they will want far less. I can only hope (Vice versa I may look into the 320GB for $349...... not sure how I feel about no PS2 support though)
13 years, 3 months ago
It's cause I bought one....right before a price drop, almost always happens.