Electronic Arts' system Online Pass, requiring users to either buy new copies of their games or purchase an online code for used copies, will no longer be employed, according to EA's senior director of corporate communications mail to GamesBeat.
The same EA representative stated that the program was launched to bring a digital store containing online content and media easier to the player. However, players did not respond to the program as positively as EA had intended.
In order to avoid the huge cash loss due to used games, many retailers have tried to circumvent the problem by requiring users to purchase a code to allow multiplayer access. Players who bought a new version of the game had a code coupled with it, while players purchasing a used copy would have to pay more to buy a code of their own.
So good news for sports games fans (this applies to Madden too) and Battlefield 3 users, games under the Online Pass system now and in the future will not require the Online Pass system or online codes.
The largest publishers in the industry have also employed this method. Ubisoft, Activision, Sony all have programs competing with EA. With EA's move to shut down their system, this move is potentially the first knock of a domino falling that could change how used games will affect the market in the future. The decision also comes after the rumors of an 'always online' and having some sort of in-console verification system of games.