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Dear Sega of America,
Yakuza 3 will not be a huge success over here. We both know this. You have done very little to explain to the people of the West what this game is, and why they should buy it.
But where you have failed... Facebook, Twitter, message boards, and gaming blogs, can and will do what you cannot. If the game is good, word will spread. If Demon's Souls can do well enough, so can this game.
So I have a request.
Stop fucking up what little you are doing for this game.
This might seriously be the worst box art I've seen in a decade or so. We might have to go way back to the 90s to find something as bad as this piece of crap. Not only will this not help sell Yakuza 3; this might even convince already curious people to pass on the game. This ugly cover says nothing of the game. There is something iconic about the crowded, neon sign infested streets of Tokyo nightlife; yet none of this imagery ever appears on any of the Yakuza covers. Whoever approved this cover choice should be ashamed.
It's bad enough that you are releasing Yakuza 3 right around the same time as other big PS3 games. Why so damn close to Final Fantasy 13 and God of War 3? What the fuck? You had a year to localize this thing and you decide to bring it out NOW?
Fanboyishly frustrated,
Brad
P.S. I do so love his ESRB soul patch. If anything stays, keep that. So classy.
Comments
14 years, 10 months ago
"Fanboyishly frustrated" is definitely the only sound explanation for this post.
14 years, 10 months ago
Box art makes me disappoint.
14 years, 10 months ago
Meh, the covers not THAT bad, but yeah...
I just hate the way Kazuma's head mysteriously disappears near the PS3 logo.
14 years, 10 months ago
Not nearly as bad as the N.A Heavy Rain cover in my opinion.
14 years, 10 months ago
TAG YOUR FUCKING POSTS!!!11!1!11!!!11ONEONEONE
And that is one ugly-ass cover. Especially if you see it in the store next to all the other games, most of which have GOOD cover art that will completely overshadow it. This looks like it was specifically designed to be skimmed over at the store as people's eyes drift over to GOW3.
14 years, 10 months ago
I would laugh if this wasn't so despicable.
SEGA has had plenty of time and I would assume experience with this shit, how are they still making these mistakes. Perhaps they think Yakuza 3 can actually compete with titles like FFXIII and GoW3 here in the west, if so then they seriously need to lay of the drugs.
This series never got enough backing to be successful and for all intents and purposes... it's too late now. I don't see the logic behind this move at all unless they have no idea what other games are being released in March.
And as far as the cover art goes... I agree, it's terrible.
14 years, 10 months ago
"I r serius yakooza, this r serius game"
14 years, 10 months ago
There was all that room on the top where his hair turns the graphic black. They could have put the Sega logo there and the M rating where the Sega logo is. And then, they could have decided how bad both covers are and created a new one.
14 years, 10 months ago
Looks like a fan-made box art.
14 years, 10 months ago
brad wins. haha
14 years, 10 months ago
it's not even a straight-on half of his face, it's so awkwardly cropped it's painful to look at. honestly, there's so many design issues with this cover, it's almost as if they made it bad on purpose.
14 years, 10 months ago
Sega needs to get new artists.....preferably with better taste when it comes to designing a box cover.
14 years, 10 months ago
ESRB soulpatch ftl, seriously, this is the least interesting cover-art for a game I've seen in a looong time.
If they want this game to sell at all here, they should redesign the cover-art, and release it in a different date, as Brad said, theres FF:13 and GOW3 around this date, and that is a very bad idea.
14 years, 10 months ago
Fuck you Sega! Fuck you up your ass with a big rusty metal dildo dick!! Ugly boxart is UGLY!!!!!!!!
14 years, 10 months ago
If there's one thing Sega is consistently good at, it's screwing up.
Oh Sega, and especially your American subordinate... You need to start TRYING again sometime. =(
14 years, 10 months ago
Someone has some bad photoshopping skills there, why doesn't it have the JPN box art instead? Is smoking a taboo in American society? It's a fucking Mature rated game, so why is it restricting something older people (mainly adults) occasionally do in a daily basis?
14 years, 10 months ago
I ate a poo today. It was brown, yet it came out green on my end.
What gives?
Could I just be envious of Brad's awesomeness?
14 years, 10 months ago
Well that's disappointing. But I'm still happy it's coming over here.
14 years, 10 months ago
I still haven't seen advertising for it, frick.
14 years, 10 months ago
Well, looks like Gamestop has Yakuza 3 release date for March 9! What the hell is wrong with Sega? So now they think that releasing 2 games on the same day as Final Fantasy XIII is gonna be better?!!
14 years, 10 months ago
Maybe they were forced into releasing Yakuza 3 here when they didn't want it to. So they try to fuck it up as much as they can, so they won't have to release it in NA again.
14 years, 10 months ago
Maybe it's just me but, i can almost see a certain sadness on Kazuma's face after being printed on to that cover.