E3 2013: Don Mattrick Says to "Buy a 360" If You're Worried About Connectivity

Do you want to invest in the next generation of gaming but are you worried about the Xbox One's need to have internet connectivity every 24hrs to validate your system and the games you play? Is your internet spotty? Do you not have internet at all (by the way thank you for visiting your local library) or expect to be without due to an upcoming move?

Well apparently you have absolutely nothing to fear because Don Mattrick, President of the Interactive Entertainment Business at Microsoft, has the solution. Buy an Xbox 360. Yes...the answer to your concern about a policy on next generation hardware is to purchase last generation technology.

I never in a million years expected Mattrick to tell people to buy a PS4 on live television, if he had we would all be writing a very different article but with about the same amount of lambast. But there are other ways to go about answering this question without basically telling a large group of your customer base that Microsoft pretty much has no interest in having you join them for the next generation ride. I'm also shocked at his confusion as to what a person on a submarine does and why in the hell would they even want a console? You can almost see the look of both confusion and disgust on his face. “Imagine. An Xbox One? On a submarine!?” **large guffaws and chortles from behind a cigar-stenched handlebar mustache**

Microsoft has to adjust their messaging and they need to do it fast. The console war has only just begin and right now they're so busy shooting themselves in the foot all Sony has had to do is hang around polishing their guns.